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319 S. Wenzel St.
Louisville, KY 40204
United States

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Keep Laurel Lovely

A campaign to maintain the natural beauty of this Eastern Kentucky county, Keep Laurel Lovely asked for an identity that would communicate a gentle message to Laurel County residents to obey basic laws of land loving. To make sure the friendly reminder remained friendly, we used bright hues for a sunny fun factor and a typeface that practically winks at you.